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Family Practice Advance Access published online on June 21, 2009

Family Practice, doi:10.1093/fampra/cmp041
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© The Author 2009. Published by Oxford University Press. All rights reserved. For permissions, please e-mail: journals.permissions@oxfordjournals.org.

Use of focus groups to develop methods to communicate cardiovascular disease risk and potential for risk reduction to people with type 2 diabetes

Hermione C Pricea, Christina Dudleya,b, Beryl Barrowa,b, Ian Kennedya, Simon J Griffinc and Rury R Holmana

a Diabetes Trials Unit, Oxford Centre for Diabetes Endocrinology and Metabolism, Churchill Hospital, Old Road, Headington, Oxford OX3 7LJ, UK
b National Institute for Health Research Oxford Biomedical Research Centre
c Medical Research Council Epidemiology Unit, Cambridge, UK

Correspondence to Hermione C Price, Diabetes Trials Unit, Oxford Centre for Diabetes Endocrinology and Metabolism, Churchill Hospital, Old Road, Headington, Oxford OX3 7LJ, UK; E-mail: hermione.price{at}dtu.ox.ac.uk


   Abstract

Background. People need to perceive a risk in order to build an intention-to-change behaviour yet our ability to interpret information about risk is highly variable.

Objectives. We aimed to use a user-centred design process to develop an animated interface for the UK Prospective Diabetes Study (UKPDS) Risk Engine to illustrate cardiovascular disease (CVD) risk and the potential to reduce this risk. In addition, we sought to use the same approach to develop a brief lifestyle advice intervention.

Methods. Three focus groups were held. Participants were provided with examples of materials used to communicate CVD risk and a leaflet containing a draft brief lifestyle advice intervention and considered their potential to increase motivation-to-change behaviours including diet, physical activity, and smoking in order to reduce CVD risk. Discussions were tape-recorded, transcribed and coded and recurring themes sought.

Results. Sixty-two percent of participants were male, mean age was 66 years (range = 47–76 years) and median age at leaving full-time education was 18 years (range = 15–40 years). Sixteen had type 2 diabetes and none had a prior history of CVD. Recurring themes from focus group discussions included the following: being less numerate is common, CVD risk reduction is important and a clear visual representation aids comprehension.

Conclusion. A simple animated interface of the UKPDS Risk Engine to illustrate CVD risk and the potential for reducing this risk has been developed for use as a motivational tool, along with a brief lifestyle advice intervention. Future work will investigate whether use of this interactive version of the UKPDS Risk Engine and brief lifestyle advice is associated with increased behavioural intentions and changes in health behaviours designed to reduce CVD risk.

Keywords. Cardiovascular disease, risk communication, type 2 diabetes.


Price HC, Dudley C, Barrow B, Kennedy I, Griffin SJ and Holman RR. Use of focus groups to develop methods to communicate cardiovascular disease risk and potential for risk reduction to people with type 2 diabetes. Family Practice 2009; Pages 1–8 of 8.


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