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Family Practice Vol. 19, No. 5, 568
© Oxford University Press 2002

Book review

Cultivating health: cultural perspectives on promoting health.

Malcolm MacLachlan (ed.). (240 pages, hardback £45.) John Wiley & Sons Ltd, 2001. ISBN 0-471-97725-X.

Rhian Loudon

Clinical Research Fellow, Department of Primary Care and General Practice, University of Birmingham

The first 10% of the full text of this article appears below.

As a cautionary example of inept, culturally insensitive health promotion, the UK government-sponsored ‘Back to Basics’ moral crusade in Britain in the early 1990s is salutary. British tabloid newspapers were effectively licensed to demonstrate time and again the . . . [Full Text of this Article]


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